Welcome to our purpose-driven blog. We share our thoughts on all things marketing and always with a purpose. Explore our blog for industry news, inspiring stories, insightful articles on topics informed consumers care about, and much, much more! Happy reading!
COVID-19 has changed consumer habits.
Leverage the latest consumer insights to build a better connection with your customers.
Father’s Day giving with purpose.
As we get ready to celebrate the fathers in our lives, we can also support purpose-driven, Black-owned businesses.
Mother’s Day gifts that give back!
Many of us will not be able to celebrate with our moms but we can still show them how much we appreciate all they do.
She who dares, wins.
Learn more about our founder, Hermine Mbondo, in this interview with AMINA Magazine, the first francophone magazine for black women since 1972.
Keeping the social in social distancing.
Physically distant, but socially connected. Now more than ever is the time to harness the positive power of social media.
Be a small business superhero!
Canada’s small businesses are taking a hit from the coronavirus crisis. Here’s what you can do to support them.