Manifesto

We are B4brand

We are a storytelling-driven marketing agency for purpose-driven brands. Our B stands for Brand, Bassa, Bilingual.

We are not your typical marketing agency.

We are:
  • Black- and woman-owned.
  • Bilingual English/French.
  • Founded by an immigrant woman.
  • Driven to make a difference.
  • Passionate about branding.

YES, we are different, and so we do things a little bit differently.

We are picky about the clients we do work with. That’s why we choose our clients as much as they choose us.

We advocate for causes we care about and we only take on projects that are in line with our core values.

We only promote products and services we can feel confident purchasing and using ourselves.

We believe in the power of storytelling to create social impact.

  • Our storytelling is wholeheartedly rooted in our African identity and originates from the Bassa tribe of Cameroon, a tribe that has been using storytelling as part of their oral traditions to pass down knowledge from one generation to the next.
  • Stories we tell, read and share, have a unique power to shape our world and our perceived reality. That’s why, we are so passionate about helping brands that take a stand on values connect with conscious consumers by creating compelling content to bring their stories to life on and offline.

Together, we can create positive change.

  • We work with innovators, change-makers, social enterprises, government agencies, institutions, and purpose-driven companies, locally and globally, to make the world a better place to live in for everyone.
  • We’ve been helping brands promote children’s literacy, advocate for greater diversity, inclusion and equity in the workplace and our everyday lives, change the African narrative, and many other causes dear to our heart.
  • Together with our clients, we make a measurable impact that contributes to advancing the United Nations’ Sustainable Development Goals.

If you like our approach to marketing, feel free to contact us to see how we can help your business.

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