How to encourage Gen Z to consider a career in early childhood education?
As Canada faces a shortage of early childhood educators, finding and retaining qualified early childhood educators (ECE) has been a challenge for many local childcare centres. As a result, new graduates in early childhood education are in high demand! Now more than ever, the field has an extremely high placement rate.
To promote early childhood education as a rewarding and exciting field full of opportunities, we created a series of promotional videos to be used on social media and for school outreach programs.
Deliverables include:
- Institutional video (target audience: parents and general public)
- Testimonial videos (target audience: career counsellors)
- TikTok/Instagram videos (target audience: teenagers aged 15-17)
