Established in 1975, the Fédération des communautés francophones et acadienne du Canada (FCFA) is the national voice of 2.7 millions of Canada’s French-speaking minority communities living in nine provinces and three territories.

Project Overview

How to tell an engaging story through video and infographics?

If a picture is worth a thousand words, then just imagine what a video can do! 

Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. In fact, great stories are emotional and video is a powerful storytelling tool that shows action, expression, emotions, captures sound and voices. All these details can reveal much more about what is happening than mere words or pictures while pulling the viewers into the scene. 

As part of Canada’s resettlement program for Afghan refugees, we created for FCFA a video in English, French and Dari to welcome Afghan refugees and help them adjust to their new life.  


Being a refugee is not a choice. Millions of people around the world have been forced to become refugees not by choice, but by circumstance. Canada is a world leader in refugee resettlement.  Its community-based sponsorship programs are a complementary pathway for refugee resettlement.

To help educate Canadian citizens and permanent residents about private sponsorship, we also created a series of infographics.

Want to leverage the power of video storytelling? We can help!

FREE download: 5 reasons why your brand should invest in video marketing.


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