How to create and maintain a consistent brand identity on social media?
Parents play a vital role in their children’s education. Teaching children about personal finance and how to build wealth is one of the most important things parents can do for their children’s futures.
In 2021, Parents partenaires en éducation in conjunction with Next Level Impact Consulting launched “Épanouissement financier des familles francophones de l’Ontario”, an innovative initiative co-created with francophone families in Ontario to assist them in becoming financially independent, especially in the aftermath of the pandemic, by giving parents tailor-made tools to teach their own children.
Empathy, community, and co-creativity shaped the foundation of this approachable and human-led program designed to offer a simplified, supportive outlook on something that can feel quite daunting. These values were reflected on the brand direction and personality we chose, conveying an identity that feels open to feedback, trustworthy (with finances), empathetic, warm and caring, lighthearted, simplified, optimistic, enjoyable and ongoing expertise.
Deliverables for this project include:
- Brand style guide (mission, target audience, brand direction, brand personality, colour palette, typography, patterns, images and social media layout).
- Branded social media templates, compatible with Canva.
- Explainer and promo videos.
- Social media training session.
