branding

Keeping the tradition of African storytelling alive!

They say storytelling is a marketing buzzword. We say humans have been telling stories for thousands of years. They wonder what makes us different. We proudly stand behind our mission to create stories that connect purpose-driven brands with their audience through engaging storytelling content. In this article from Business Africa Online, our founder, Hermine Mbondo,

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Study finds transparency increases brand loyalty.

We witnessed firsthand by managing our clients’ consumer communications that consumers demand transparency. From product packaging and its environmental impact, to more detailed questions about the ingredients, the source of the raw materials or where our clients stand in terms of sustainability, their consumers want to know it all, so they can make informed decisions

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