Team

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We Are for Brands with Purpose.

B4brand is an award-winning, bilingual English/French, storytelling-driven marketing agency for purpose-driven brands. We create engaging cross-platform content that brings brand stories to life and connects brands to audiences who share the same values. 

Our Values

We advocate for social change. 

We find purpose in amplifying the impact of brands that stand for a purpose. We’ve been helping changemakers, social enterprises, government agencies, nonprofits, and purpose-driven companies thrive since 2017.   

We grow together. 

We provide a diverse and inclusive environment that fosters personal development and professional growth. Our multicultural team and global clients embrace our differences and give us perspectives that drive better business. 

We challenge the status quo. 

In an industry where many advertisers use sneaky tactics to trick consumers into buying more goods and services, we aim to connect consumers with brands at a deeper level, based on shared values.

We enjoy the journey. 

B4brand was founded on the idea that there is more to professional life than work, work, work. Since the average person will spend 90,000 hours at work over a lifetime, we might as well make it a fun and meaningful ride. 

Meet the team

At B4brand, our team is a blend of marketing experts and skilled creatives ready to bring your vision and brand story to life. 

Founder and Chief Storytelling Officer
Hermine Mbondo
Hi! I’m Hermine. I’m a world traveler by addiction, a foodie by passion, a social impact advocate, and the proud founder of B4brand. 
Account Executive
Sophiya Khan
Hi, I'm Sophiya! I’m an urban explorer and design aficionado. I find inspiration in minute details, and I'm passionate about building vibrant communities.
UX Designer
Daniel Lee
Hey, I’m Daniel! I am a creative problem solver that loves all things digital! UX designer by day, DJ/producer by night!
Web Developer
Zohayr Khan
Hello! I'm Zohayr, a lifelong athlete with a love for basketball and baseball. I bring that same level of dedication to crafting digital experiences.
Digital Marketing Coordinator
Kayla Meirinho
Hiya, it’s Kayla, a multi-passionate, energetic social butterfly who can never get enough of travel, photography, and rollerblading!
Executive Assistant
Hamza Ziad
Hello, my name is Hamza. Strumming chords and slaying spreadsheets by day, I'm the guitarist-singer turned B4brand's Executive Assistant.
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Founder and Chief Storytelling Officer 

Hermine Mbondo 

Hi! I’m Hermine. I’m a world traveler by addiction, a foodie by passion, a social impact advocate, and the proud founder of B4brand. 

Account Executive 

Sophiya Khan 

Hi, I’m Sophiya! I’m an urban explorer and design aficionado. I find inspiration in minute details, and I’m passionate about building vibrant communities. 

UX Designer 

Daniel Lee 

Hey, I’m Daniel! I am a creative problem solver that loves all things digital! UX designer by day, DJ/producer by night! 

Web Developer

Zohayr Khan 

Hello! I’m Zohayr, a lifelong athlete with a love for basketball and baseball. I bring that same level of dedication to crafting digital experiences. 

Digital Marketing Coordinator 

Kayla Meirinho 

Hiya, it’s Kayla, a multi-passionate, energetic social butterfly who can never get enough of travel, photography, and rollerblading! 

Executive Assistant 

Hamza Ziad 

Hello, my name is Hamza. Strumming chords and slaying spreadsheets by day, I’m the guitarist-singer turned B4brand’s Executive Assistant.  

No matter how small or big we get, our team will always prioritize exceptional customer service.

Meet Our Advisory Board

Meena Dube

Practice Director, Vice-President Technology, Marketing and Creative 

I am passionate about bringing together top-tier organizations and pairing them with A-rated IT professionals.

Salvador Alanis 

Poet, cultural promoter, award-winning entrepreneur 

I’m a multidisciplinary entrepreneur and the co-founder of the Institute for Creative Exchange in Toronto, a non-profit organization that offers a platform for creative exchange and development to artists seeking to expand internationally.

Michi Komori 

Design researcher and writer 

I am curious about many things, love to paint and am committed to enabling a future where each of us has the opportunity to be our best self. 

Avi Sarkar

Human capital consultant and business development expert 

I am fascinated by the impact that design, psychology, and technology have on business strategy. My approach to problem solving involves combining principles of design thinking, behavioural economics and systems thinking.

Think you're a good fit?

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