Why us

Our difference

We can all agree, there are lots of marketing agencies out there that can deliver great branding and storytelling services. So why would you choose us?

Remember why you started

That’s right. People don’t buy your products or services, they buy YOU! They buy your passion, the reason why you wake up every single morning to do what you do.

“People don’t buy what you do, they buy why you do it.”

- Simon Sinek

Why we exist

A Different Approach

We believe that personal values and great branding go together.

First off, we are not your generalist, know-it-all, one-size-fits-all marketing agency. We are genuine and driven. Our journey started with this crazy yet simple idea that it is possible to align our work with our personal values and passions. Loving what we do is paramount to having a great working relationship together.                                  

Greater Purpose

We believe that Marketing should have a greater purpose than consumerism.

In today’s state of consumerism, consumers increasingly want to have a meaningful relationship with brands beyond transactions. It is about a brand’s purpose being higher than simply generating profits. It is about connecting at a deeper level around shared values, and making each interaction with consumers a fun, convenient and meaningful experience.

We Root For You

We care about our clients.

At B4brand, we are rooting for brands with a heart and soul that are committed to making the world a better place to live in. From healthy food solutions to innovative and fun educational programs, we only take on projects that are in line with our core values, and only promote products and services we can feel confident purchasing and using ourselves.                                       


Woman- and Black-Owned Business

Let’s address the elephant in the room. There’s a lack of diversity and inclusion in the advertising industry. As a Black- and woman-owned marketing agency, we are a bit of a unicorn. Our difference is also what makes us understand the power of representation – and not just for tokenism. That’s why, everything we create is not only designed for social impact, but also to make all your customers feel included and represented through shared values.

Immigrant entrepreneurial story

Founded in 2017, B4brand is the entrepreneurial adventure of Hermine Mbondo, a versatile Marketing Consultant who believed that there was more to her professional life than work, work, work.

Born in Cameroon and raised in France, Hermine Mbondo moved to Canada in 2016. It was here in Toronto that she was inspired to take her career trajectory to the next level. Building on a decade of successful international work in communications, trade marketing and branding, she was inspired to focus her marketing expertise to tell the stories of purpose-driven brands contributing to the greater good. So, she created B4brand to help purpose-driven brands find their unique voice in today’s noisy, hyper-connected digital world, and connect their narratives with their audiences across multiple channels.

In 2020, Hermine Mbondo was recognized for her work and the impact she is making as a recipient of Canada’s 100 Black Women to Watch Award.

Keeping the Tradition of African Storytelling Alive

Our founder’s journey began in “Little Africa” – also referred to as “all Africa in one country” – in a land located in the hinge of the continent, where West and Central Africa meet. Born in the Bassa tribe of Cameroon, Hermine Mbondo spent the first 8 years of her life listening to many amazing tales during her summer vacations in her village. At twilight, one of her aunts would gather all the children and start recounting tales before going to bed.

Those legends, myths, tales, riddles, songs, and proverbs left a lasting impression on her early childhood and inspired her to read more, write more, and somehow instilled in her a lifelong love for storytelling.

Did you know?

3 things you might not know about our founder.

Hermine’s favorite quote is “Never stop learning, because life never stops teaching.”

She is a huge foodie! She once travelled from Paris to New York City to taste Dominique Ansel’s cronut and ended up loving his Paris-New York.

Once upon a time, she worked in “the happiest place on Earth” in Orlando, Florida, also home to the world’s most famous mouse.

Our Edge

Multicultural and Bilingual
English/French Team

When it comes to telling your brand story to your target audiences, a literal translation from one language to another might not work. To build an emotional connection, your story must speak to cultural memories, tap into their “madeleine experiences”. So, take advantage of having a bilingual English/French marketing agency as your brand voice to tell your brand story to ALL of your Canadian customers.

We are happy to serve our English and French speaking clients, either based in Canada, France or from other parts of the world.

We Get You

We understand the challenges you face as a small or medium-sized business as most of our clients fall into this category. We learned from practical, hands-on experience that the lack of resources – either financial, human or time – is a common challenge many small and medium-sized businesses face daily. We get it: your efforts go to servicing your customers. But sometimes in the process, marketing gets pushed to the side. One day you realize – or your customers make you realize – that your website is outdated and needs a makeover. Maybe you already have a responsive website but still need to define your digital marketing strategy. We can help you take your business to the next level. Or, maybe all you need is a social media expert to set up your social media platforms and manage your online communities.

Whatever the case, you are in the right place. We’ve been there, done that, and we’ve got you covered. We understand your constraints and we are dedicated to helping you grow your business.

Social Impact Advocates

We specialize in building brands with great purpose that:

Solve problems while making a difference, proving that they can achieve both profit and purpose.

Have a positive impact on their customers, their employees, their communities and the planet.

Empower individuals to achieve their personal best, challenge the status quo and change the world.

Promote a healthy lifestyle that works for both people and the planet.

Together with our clients, we make a measurable impact that contributes to advancing the United Nations’ Sustainable Development Goals.

Every brand has a story. Now that we’ve got acquainted and you know ours, what’s yours? Let us tell it, together.

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