Father’s Day giving with purpose.

We support brands with a purpose!

From the beginning, B4brand has never been your typical marketing agency. When we launched, we did it with purpose. We committed to helping purpose-driven brands connect with conscious consumers while supporting important causes. We work primarily with businesses that are about more than just profits; we work with businesses that take a stand on values and make the world a better place to live in. Together with these brands, we create campaigns that empower others and tell important stories.

It is now our turn to take a stand. Not just as a purpose-driven business, but also as a Black woman-owned business in Canada, because quite frankly, we are tired of being tired.

The past few days have been challenging, upsetting, unsettling, and devastating for many, ourselves included. But, there is a glimmer of hope. From North America to Europe, a wave of solidarity acknowledging that Black Lives Matter is sweeping across the world and uniting people. Before some start deflecting by pointing out that “all lives matter”, which they do, it is important to remember this conversation is about the shared experiences that make Black people, from Minneapolis to Paris, London, or Toronto, feel like their lives NEVER mattered.

What comes after #BlackOutTuesday?

Woman wearing a black leather jacket
Woman wearing a black leather jacket

In the wake of current events, conversations about racism, equality, and justice are happening everywhere. Companies are being publicly called out to walk the walk when it comes to meaningful action with respect to diversity and inclusion. Consumers are being encouraged to put their money where their hearts are. Allies and partners are pledging to educate themselves and amplify black voices. Is this just a “feel good” blip? Or is it the beginning of positive and enduring change? Only time will tell.

Hard, raw, real, and unpolished conversations are happening right now about the fight for racial justice and equality. Ignoring and avoiding these conversations is a choice, but it isn’t the right one. It is an easy way out chosen too often by those who refuse to embrace seeing colour, refuse to confront their fragility, and refuse to acknowledge the privilege they have. Now is the time to get comfortable with being uncomfortable.

Father’s Day gifts that take a stand.

As we dive deeper into fixing the system that continues to oppress and discriminate, there has been a call to support Black-owned businesses. These businesses historically face many challenges, including a lack of access to capital, and are struggling as we navigate through the current pandemic. As we get ready to celebrate the fathers in our lives, we can also support purpose-driven, Black-owned businesses. 

Here are some great gift ideas that dads will love to receive and you will feel good about giving.

1. Help Dad see well and look good

Bôhten uses materials sourced from Africa to make gorgeous prescription and sunglasses frames. They have a frame to compliment any Dad’s style. The company is committed to innovation, sustainable development, and reducing the negative impact of commerce on the environment. Check out this clip from their featured appearance on Dragon’s Den to learn more about the company and its vision.

2. Give the gift of a global experience

The Afrikan Experience has something for every book lover on your list! This site is devoted exclusively to sharing African literature, culture, history, and values with the world. They offer a wide range of books at affordable price points. From graphic novels, best sellers, history, and great modern African reads, you will find the perfect gift. We guarantee you won’t be able to leave without buying a few titles.   

3. Beautiful things for stylish men

Batiqua makes the perfect gift for men who appreciate a great aesthetic in their home. This business is founded on the principles of fair trade and social enterprise. Their mission is to support marginalized artists through sustainable employment opportunities. Be prepared to want one of everything as you browse their decorative pillows, wall hangings, and table runners.

Batiqua pillow – home decor

4. Pampering for your Poppa

Mawdé is an all-natural skincare line that contains only healthy ingredients for all skin types. About 20% of their current customer base is men who have discovered how great quality products help them feel and look. This business is still relatively new, having just launched in 2019. The owner is committed to raising awareness about the harmful effects of chemicals found in traditional brands. The company prides itself on products that are homemade and packaged with love and positivity.

5. Threads with a message

SDH Toronto is a family-owned business founded with the mission of encouraging and inspiring their community to greatness through supporting Black-owned businesses. This is your one-stop shop for stylish, high-quality, and impactful hoodies, sweatshirts, graphic tees, and accessories. They also have women’s and youth sizes, if you want to get coordinating apparel for your next family photo session.

6. A treat for the senses

Give Dad a holistic wellness experience with a candle, foot soak, or room spray from Empathy Crate. These products are made with natural ingredients and are carefully crafted to boost emotional healing. Founded with the purpose to support people in their recovery from trauma, this business is dedicated to increasing empathy individually and globally.

7. Putting his best foot forward

Does Dad need a little help with putting his best foot forward? Mama’s Life Products has everything he needs. Put together the perfect gift basket with all-natural body butter, soap, shampoo, and deodorant. This Canadian-based, family-run business offers fair trade and cruelty-free products. Be prepared for a great customer experience!

Mama's Life Products - All-Natural Health and Beauty Products
Mama’s Life Products – All-Natural Health and Beauty Products

Supporting Black-owned businesses needs to continue well beyond the next gift-giving occasion. Helping these businesses succeed is an important step towards better diversification within our communities, a strong economy, and lasting equality. Here are some additional resources to help you continue learning about and supporting Black-owned businesses across Canada.

Let us know which Black-owned businesses you are supporting this Father’s Day! Do you have a favourite business that deserves a shout out? Visit us on social media and share the link.

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