Who We Are
Our Why.
Amplifying your purpose through the power of storytelling to create social impact.
We Advance Social Impact
We Champion Mission-Driven Brands That Are Forward-Thinking
Our clients:
Balance profit and purpose, driven by a desire to drive positive change while thriving and meeting their bottom line.
Positively impact people and the planet, empowering consumers and communities to achieve their personal best while inspiring them to nurture our planet.
Dare to challenge the status quo. Unapologetic about their values, they strive to change narratives and perceptions.
Promote a healthy lifestyle through transparency and build trust with consumers, helping them make informed purchasing decisions for themselves and their families.
Together with our clients, we make a measurable impact that contributes to advancing the United Nation’s Sustainable Development Goals. Will you join us?
We Live Diversity
We Embrace Multicultural Perspectives
We don’t just talk about diversity; we live it. Our team is a vibrant blend of cultures and backgrounds, making us uniquely positioned to be compassionate and skilled storytellers that understand you, your story, and your audience. We are a signatory of the 50-30 Challenge and actively work towards creating a diverse, equitable, and inclusive organization.
Why? Because we don’t just hire for skills; we hire for life experiences. For us, diversity is about the individual experiences we, as humans, have and the different cultures we come from. We value the perspective each team member brings to our projects, which ensures that our content is inclusive and relatable.
We Bring
Our Bilingual Expertise
Our team is dedicated to creating all your campaigns, from concepts to stories to copywriting and beyond in your language, from start to finish. We know messages and stories get lost in translation, that’s why we don’t just translate the content we create. When it comes to creating content for francophone communities, we take a French-first design approach backed with our knowledge and experiences of Francophone cultures.
Meet our Team
Meet our Team
Meet our Team
Founder and Chief Storytelling Officer
Hermine Mbondo
Hi! I’m Hermine. I’m a world traveler by addiction, a foodie by passion, a social impact advocate, and the proud founder of B4brand.
UX Designer
Daniel Lee
Hey, I’m Daniel! I am a creative problem solver that loves all things digital! UX designer by day, DJ/producer by night!
Web Developer
Zohayr Khan
Hello! I’m Zohayr, a lifelong athlete with a love for basketball and baseball. I bring that same level of dedication to crafting digital experiences.
Digital Marketing Coordinator
Kayla Meirinho
Hiya, it’s Kayla, a multi-passionate, energetic social butterfly who can never get enough of travel, photography, and rollerblading!
Executive Assistant
Hamza Ziad
Hello, my name is Hamza. Strumming chords and slaying spreadsheets by day, I’m the guitarist-singer turned B4brand’s Executive Assistant.
We Aspire to Inspire
a Counter-Narrative
Inspiring Women-Owned Businesses
As a certified Women Business Enterprise, we seek to help change the stereotypes surrounding what a founder is supposed to look like. By being a woman-owned business, we hope to inspire other women to believe in themselves and follow their entrepreneurial journey.
Empowering
Black-Owned
Businesses
Our industry is suffering from a lack of diversity and inclusion, which is reflected in the process of creating content and impacts how people consume it. Time and time again, we have witnessed countless examples of insensitive campaigns that met backlash from the public. When consumers don’t feel valued, this affects their decision to buy or not.
We bring a range of perspectives to the table, making it our responsibility to create content that resonates with our clients’ target audience. As a Black-owned branding and marketing agency, our strategies, designs, and campaigns are built with the customer’s lived experiences in mind. We make sure they feel included, seen, and heard. Our consumer-driven approach to content marketing helps increase brands’ reputation, build consumer trust, and improve our clients’ bottom line.
It all starts with our clients acknowledging they want to be inclusive in their content and allowing us to help them connect with their customers better.
Our Founder Story
Born in the Bassa tribe of Cameroon, in “Little Africa” — where West and Central Africa meet, Hermine Mbondo spent many warm summer nights rounded up with the other children listening to the tales her aunts would tell. Storytelling has always played a significant role in African cultures. For thousands of years, history, stories, memories and traditions have been passed down orally from one generation to the next. So, it comes as no surprise that these lessons, shaped as exciting myths, engaging riddles, and sweet songs, instilled in Hermine her own love for storytelling at an early age.
Looking back over the years, from moving to France at eight years old, and then immigrating to Canada, Hermine realizes that her journey has come full circle as she lives the life she has always wanted. As a child, she wanted to be a writer. Then a reporter. Then a marketer. Hermine began building a decade of successful international work in communications, trade marketing and branding. It was eventually here in Toronto that she was inspired to focus her marketing expertise to tell the stories of purpose-driven brands contributing to the greater good. So, she created B4brand.
B4brand stands at the intersection of Hermine’s passion for brands, her storytelling heritage from the Bassa tribe of Cameroon, and her bilingualism in English and French. She is a passionate storyteller that creates real authentic brand stories from scratch; from personas, to values, to tone of voice and beyond.
Hermine began her entrepreneurial journey in 2017 to work with brands that are making a positive impact in the world, helping them find their unique voice and connect their narratives with their audiences across platforms. This is what Hermine always wanted to do, and it started rooted in her Cameroonian heritage.
In 2020, Hermine Mbondo was recognized for her work and the impact she is making as a recipient of Canada’s 100 Black Women to Watch Award.
Our Founder Story
Born in the Bassa tribe of Cameroon, in “Little Africa” — where West and Central Africa meet, Hermine Mbondo spent many warm summer nights rounded up with the other children listening to the tales her aunts would tell. Storytelling has always played a significant role in African cultures. For thousands of years, history, stories, memories and traditions have been passed down orally from one generation to the next. So, it comes as no surprise that these lessons, shaped as exciting myths, engaging riddles, and sweet songs, instilled in Hermine her own love for storytelling at an early age.
Looking back over the years, from moving to France at eight years old, and then immigrating to Canada, Hermine realizes that her journey has come full circle as she lives the life she has always wanted. As a child, she wanted to be a writer. Then a reporter. Then a marketer. Hermine began building a decade of successful international work in communications, trade marketing and branding. It was eventually here in Toronto that she was inspired to focus her marketing expertise to tell the stories of purpose-driven brands contributing to the greater good. So, she created B4brand.
B4brand stands at the intersection of Hermine’s passion for brands, her storytelling heritage from the Bassa tribe of Cameroon, and her bilingualism in English and French. She is a passionate storyteller that creates real authentic brand stories from scratch; from personas, to values, to tone of voice and beyond.
Hermine began her entrepreneurial journey in 2017 to work with brands that are making a positive impact in the world, helping them find their unique voice and connect their narratives with their audiences across platforms. This is what Hermine always wanted to do, and it started rooted in her Cameroonian heritage.
In 2020, Hermine Mbondo was recognized for her work and the impact she is making as a recipient of Canada’s 100 Black Women to Watch Award.
Our Founder Story
Born in the Bassa tribe of Cameroon, in “Little Africa” — where West and Central Africa meet, Hermine Mbondo spent many warm summer nights rounded up with the other children listening to the tales her aunts would tell. Storytelling has always played a significant role in African cultures. For thousands of years, history, stories, memories and traditions have been passed down orally from one generation to the next. So, it comes as no surprise that these lessons, shaped as exciting myths, engaging riddles, and sweet songs, instilled in Hermine her own love for storytelling at an early age.
Looking back over the years, from moving to France at eight years old, and then immigrating to Canada, Hermine realizes that her journey has come full circle as she lives the life she has always wanted. As a child, she wanted to be a writer. Then a reporter. Then a marketer. Hermine began building a decade of successful international work in communications, trade marketing and branding. It was eventually here in Toronto that she was inspired to focus her marketing expertise to tell the stories of purpose-driven brands contributing to the greater good. So, she created B4brand.
B4brand stands at the intersection of Hermine’s passion for brands, her storytelling heritage from the Bassa tribe of Cameroon, and her bilingualism in English and French. She is a passionate storyteller that creates real authentic brand stories from scratch; from personas, to values, to tone of voice and beyond.
Hermine began her entrepreneurial journey in 2017 to work with brands that are making a positive impact in the world, helping them find their unique voice and connect their narratives with their audiences across platforms. This is what Hermine always wanted to do, and it started rooted in her Cameroonian heritage.
In 2020, Hermine Mbondo was recognized for her work and the impact she is making as a recipient of Canada’s 100 Black Women to Watch Award.
Selected Clients
What They Say
Jessica Roy
Manager, TD Summer Reading Club - Toronto Public Library
“We loved working with B4brand! Their intuitive approach and attention to detail resulted in social media platforms and content that responded to our needs and the interests of our audience. Their enthusiastic, insightful posts and online interactions generated real excitement and engagement. B4brand are ambitious, hardworking and a true pleasure to work with. I wholeheartedly recommend them!”
Tamara Chanoine
Marketing Operations Manager - Futurpreneur Canada
“We’ve had the pleasure of working with B4brand for a variety of print and digital projects. This included crafting banners for our events, redesigning our business cards, and developing digital content tailored for our social media and online advertising. Each time, throughout the entire process, the team at B4brand demonstrated exceptional creativity and professionalism, even when delivering on very tight deadlines. We highly recommend them!“
Ève Gagné
Marketing and Communications Manager - RDÉE Canada
“We chose B4brand to create visual identities and develop websites for our projects, and we must say, we are very satisfied with the service we received. Hermine made sure every step of the process, from start to finish, was clear, straight-forward, and tailored to our needs, while providing assurance and valuable expertise. We whole-heartedly recommend B4brand and have full confidence in their ability to deliver excellent services, both in French and English!”
Yannick Lefang
Founder and CEO - Kasi Insight
“Our company has been growing and evolving throughout the years, and we realized it was time for a new brand identity. We hired B4brand as part of our rebranding. This was a very important and strategic initiative for us. Hermine and her team did a great job! They took the time to understand our brand and vision to translate that into a new logo, a modern brand identity and easy-to-implement brand guidelines. The team at B4brand was professional, knowledgeable, and flexible. We will definitely work with them and highly recommend them.”
Nathalie Lachance
Communications Manager - Parents partenaires en éducation
“B4brand was very effective in creating a new visual identity for one of our projects! Hermine was incredibly receptive, interactive and responsive to our needs. She demonstrated exceptional organizational skills by providing us with easy-to-follow steps and a clear schedule; each stakeholder’s role was well defined and well supported throughout the contract.”
Geradoux Sigoue
Founder and CEO - Smoky Hazel Inc.
“Hermine was instrumental in creating product labels and building a brand identity specific to our needs. Her professionalism and expertise are reflected exceptionally well on the product packaging and the positive customer reactions to the brand.”
Hélène Grégoire
Campus Director, La Cité in Toronto
“It was a pleasure to collaborate with Hermine and her team on a video project to promote one of our programs. They made us feel comfortable in front of the camera and went out of their way to ensure we were satisfied with the final product. La Cité’s Public Relations and Business Administration students are lucky to have Hermine as a professor. She brings real cases to the classroom based on her broad experience, which really enriches their learning. Her enthusiasm is contagious!”
Robert Sloan
Vice-President, Sales & Marketing - DOM International Limited
“Hermine has been a great asset for our company. She has strengthened our marketing and brand presence with consumers both in store and online through a new website, social media, and consistent branding. She has a great understanding of digital media and keeping our brand fresh.”
Anne-Laure Nabat Flecher
Creator with Hermine Mbondo of La Bonne Graine distributed by Louis Tellier.
“Hermine Mbondo has a real talent for capturing the essence of the products and the brands, allowing her to bring their stories to life.
Hermine’s bubbly personality makes working with her a pure pleasure. In addition to her human qualities, she immerses herself in the products and brands and has a rare gift for copywriting in both French and English. She’s a virtuoso storyteller!”
Johanne Dupré
Registered Early Childhood Educator and Manager, Daycare and Early Childhood Services - Conseil scolaire catholique Mon Avenir
“Thank you, Hermine, for the professionalism, understanding and collaboration that you have shown throughout our project. I also want to highlight your patience. Looking forward to working with you again!”
Jane Ji
Award-winning game designer and producer. Co-founder of Springbay Studio.
“Hermine took the time to thoroughly understand our business and needs, and helped us with copywriting and newsletters. She is passionate about helping social enterprises. With a good understanding of the challenges facing startups, she took the initiative and managed the deliverables, and worked with us to reach our goals on time. Hermine is an expert with a big heart!”
Jessica Roy
Manager, TD Summer Reading Club - Toronto Public Library
“We loved working with B4brand! Their intuitive approach and attention to detail resulted in social media platforms and content that responded to our needs and the interests of our audience. Their enthusiastic, insightful posts and online interactions generated real excitement and engagement. B4brand are ambitious, hardworking and a true pleasure to work with. I wholeheartedly recommend them!”
Tamara Chanoine
Marketing Operations Manager - Futurpreneur Canada
“We’ve had the pleasure of working with B4brand for a variety of print and digital projects. This included crafting banners for our events, redesigning our business cards, and developing digital content tailored for our social media and online advertising. Each time, throughout the entire process, the team at B4brand demonstrated exceptional creativity and professionalism, even when delivering on very tight deadlines. We highly recommend them!“
Ève Gagné
Marketing and Communications Manager - RDÉE Canada
“We chose B4brand to create visual identities and develop websites for our projects, and we must say, we are very satisfied with the service we received. Hermine made sure every step of the process, from start to finish, was clear, straight-forward, and tailored to our needs, while providing assurance and valuable expertise. We whole-heartedly recommend B4brand and have full confidence in their ability to deliver excellent services, both in French and English!”
Yannick Lefang
Founder and CEO - Kasi Insight
“Our company has been growing and evolving throughout the years, and we realized it was time for a new brand identity. We hired B4brand as part of our rebranding. This was a very important and strategic initiative for us. Hermine and her team did a great job! They took the time to understand our brand and vision to translate that into a new logo, a modern brand identity and easy-to-implement brand guidelines. The team at B4brand was professional, knowledgeable, and flexible. We will definitely work with them and highly recommend them.”
Nathalie Lachance
Communications Manager - Parents partenaires en éducation
“B4brand was very effective in creating a new visual identity for one of our projects! Hermine was incredibly receptive, interactive and responsive to our needs. She demonstrated exceptional organizational skills by providing us with easy-to-follow steps and a clear schedule; each stakeholder’s role was well defined and well supported throughout the contract.”
Geradoux Sigoue
Founder and CEO - Smoky Hazel Inc.
“Hermine was instrumental in creating product labels and building a brand identity specific to our needs. Her professionalism and expertise are reflected exceptionally well on the product packaging and the positive customer reactions to the brand.”
Hélène Grégoire
Campus Director, La Cité in Toronto
“It was a pleasure to collaborate with Hermine and her team on a video project to promote one of our programs. They made us feel comfortable in front of the camera and went out of their way to ensure we were satisfied with the final product. La Cité’s Public Relations and Business Administration students are lucky to have Hermine as a professor. She brings real cases to the classroom based on her broad experience, which really enriches their learning. Her enthusiasm is contagious!”
Robert Sloan
Vice-President, Sales & Marketing - DOM International Limited
“Hermine has been a great asset for our company. She has strengthened our marketing and brand presence with consumers both in store and online through a new website, social media, and consistent branding. She has a great understanding of digital media and keeping our brand fresh.”
Anne-Laure Nabat Flecher
Creator with Hermine Mbondo of La Bonne Graine distributed by Louis Tellier.
“Hermine Mbondo has a real talent for capturing the essence of the products and the brands, allowing her to bring their stories to life.
Hermine’s bubbly personality makes working with her a pure pleasure. In addition to her human qualities, she immerses herself in the products and brands and has a rare gift for copywriting in both French and English. She’s a virtuoso storyteller!”
Johanne Dupré
Registered Early Childhood Educator and Manager, Daycare and Early Childhood Services - Conseil scolaire catholique Mon Avenir
“Thank you, Hermine, for the professionalism, understanding and collaboration that you have shown throughout our project. I also want to highlight your patience. Looking forward to working with you again!”
Jane Ji
Award-winning game designer and producer. Co-founder of Springbay Studio.
“Hermine took the time to thoroughly understand our business and needs, and helped us with copywriting and newsletters. She is passionate about helping social enterprises. With a good understanding of the challenges facing startups, she took the initiative and managed the deliverables, and worked with us to reach our goals on time. Hermine is an expert with a big heart!”