At B4brand, we are for brands with purpose! But what is “purpose”?

Your purpose is the WHY behind WHAT you do. Although your purpose is meaningful to you, it is not about you. It is bigger than you.

Your purpose is the value that you add to others, the legacy that you want to leave behind, the impact that you want to make.

Did you know? Companies are more profitable when they focus more on purpose instead of profit. It sounds like a paradox, doesn’t it? But it’s no longer purpose versus profit. In fact, studies show that purpose drives profit. You attract the best talent, your employees are happier and more productive, you connect with your customers on an emotional level and differentiate yourself from the competition.

Wondering how to build your purpose into your business/brand? Consider these 3 tips:

  1. Be clear about your purpose: when you clarify your purpose, you make better strategic decisions. For example, when collaborating with social media influencers, we always ask ourselves if they are in line with our clients’ core values. However, in order to let your values drive your business choices, you first have to define those values. Ultimately, it all comes down to answering this one simple question: why do you wake up every single morning to do what you do?
  2. Don’t lose sight of your purpose: as you keep moving forward, make time to reconnect with your values.
  3. Communicate your purpose with the world: share your why with your employees and your customers so that they can clearly understand it.

Are you ready to put purpose at the core of your strategy to drive performance and profitability in 2020? Get in touch if you ever need help with your marketing strategy. We are rooting for you!

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