We’re thrilled to announce that Hermine Mbondo, Founder and CEO of B4brand, has been selected as a Judge for the 2025 Canadian Marketing Association (CMA) Awards. This prestigious opportunity highlights Hermine’s expertise in purpose-driven marketing and her commitment to helping brands create meaningful impact through storytelling.
The annual CMA Awards recognize the best in Canadian marketing, spotlighting the top campaigns and marketers of the year.
This year, Hermine will be reviewing submissions in the Business/Brand Impact category, a natural fit with B4brand’s mission to support brands that drive change and build trust through authentic storytelling.
“I’m thrilled to share that I’ve been selected by the Canadian Marketing Association as a Judge for this year’s CMA Awards,” says Hermine. “As the founder of B4brand, where we help purpose-driven brands create impact through inclusive storytelling, I couldn’t be more excited to explore what the Business/Brand Impact category has in store. I’m looking forward to reviewing some of Canada’s most innovative and impactful marketing campaigns alongside some of the most brilliant minds in the industry.”
Hermine’s participation reflects B4brand’s ongoing leadership in impact-driven marketing and our belief that storytelling is a powerful tool to shape culture, inspire action, and build lasting connections.
Are you ready to have your work recognized on a national stage? Submissions for the 2025 CMA Awards are open until July 17. Whether you’re an agency owner, creative, or marketer, this is your chance to showcase your standout campaigns. Submit your campaign here.