Newsroom
Stay informed.
Welcome to our purpose-driven blog, where we are dedicated to inspiring change and shaping the future of marketing! We share our thoughts, experiences, and tips to help encourage you to drive positive impact. Explore our blog for industry news, inspiring stories, insightful articles on topics informed consumers care about, and much, much more! Happy reading!
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Top 100 Black Women to Watch in Canada.
B4brand’s founder and CEO Hermine Mbondo was named one of Canada’s Top 100 Black Women to Watch in 2020.
How brands are supporting conversations about mental health.
In the wake of all that’s happened this year, mental health has been brought to the forefront for many people and businesses.
COVID-19 has changed consumer habits.
Leverage the latest consumer insights to build a better connection with your customers.
Father’s Day giving with purpose.
As we get ready to celebrate the fathers in our lives, we can also support purpose-driven, Black-owned businesses.
Mother’s Day gifts that give back!
Many of us will not be able to celebrate with our moms but we can still show them how much we appreciate all they do.
She who dares, wins.
Learn more about our founder, Hermine Mbondo, in this interview with AMINA Magazine, the first francophone magazine for black women since 1972.
Keeping the social in social distancing.
Physically distant, but socially connected. Now more than ever is the time to harness the positive power of social media.
Be a small business superhero!
Canada’s small businesses are taking a hit from the coronavirus crisis. Here’s what you can do to support them.