Deliverables

Storytelling      Videos      Content Creation     Print and Digital

We helped FCFA foster welcoming and inclusive communities for all. 

Established in 1975, the Fédération des communautés francophones et acadienne (FCFA) du Canada is the national voice of 2.8 million of Canada’s French-speaking minority communities living in nine provinces and three territories. Representing their interests and defending their rights, FCFA is supporting the development and growth of Canada’s Francophone and Acadian communities. 

Understanding refugee's resettlement.  

Millions of people around the world have been forced to become refugees not by choice, but by circumstances from persecution to war or violence. Canada is a world leader in refugee resettlement. Its community-based sponsorship programs are a complementary pathway for refugee resettlement.

Welcoming refugees to Canada through storytelling. 

Video storytelling is a powerful tool that encapsulates emotions, sounds, visuals, and actions, creating a memorable lasting impression. Details shown can reveal much more about what is happening than words or pictures could while pulling viewers into the scene.  

As part of Canada’s resettlement program for Afghan and Ukrainian refugees, we crafted a series of videos in English, French, Dari, Ukrainian, and Russian for FCFA. These videos were an important part of their welcome package, as a way of extending a warm welcome to refugees and providing an overview of Canada. They covered a range of topics including Canada’s diverse landscape, culture, and vibrant, multicultural communities. In essence, these videos offered a glimpse of what to expect when living in Canada, facilitating a smoother transition to help refugees adjust to their new life.

Rallying Canadian residents to sponsor refugees through infographics. 

Canadian citizens and permanent residents can help refugees build a new life in Canada through the Private Sponsorship of Refugees (PSR) program. Research has demonstrated that privately sponsored refugees tend to have relatively early, positive integration and settlement outcomes, thanks in part to the social support provided by sponsors, according to the UN Refugee Agency.  

Despite the potential benefits of this program, one significant hurdle is that many Canadians are unaware of the sponsorship opportunities or are uncertain where to begin. From the difficulty of finding clear information, to the lack of support and resources, navigating the process of sponsorships can be a complex and overwhelming process.  

Recognizing the need to demystify this process, FCFA wanted to empower Canadians by making procedures easier to understand and clarifying what sponsorship entailed. Turning to B4brand for support, we created a series of visually engaging infographics aimed at informing Canadian citizens and permanent residents about private sponsorships. These infographics outlined the steps involved in sponsoring refugees, effectively transforming confusing processes into easily digestible information that could be shared across various platforms. 

Supporting communications on the ground. 

In addition to supporting FCFA through videos and infographics, our collaboration includes on-the-ground initiatives, helping them share their message at events. One of these events FCFA participates in is Destination Canada, where they connect with Francophone individuals interested in immigrating to Canada. In 2022, they went to France, Morocco, and Ivory Coast, and turned to us to develop three landing pages to provide information and resources to individuals from these countries. Alongside these webpages, we created print and digital banners, and other stationery, all of which contributed to ensuring that the people they connected with were well-informed.

Deliverables:  

  • Videos. 
  • Infographics. 
  • Webpages. 
  • Print and digital banners. 
  • Postcards. 

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